Privacy Policy


The purpose of this privacy policy is to inform you of what types of information that may be gathered about you by Simple and True when you visit, how such information may be used, whether such information will be disclosed to any third party, and the choices you have regarding use of such information. Finally, please note that this privacy policy applies only to the website located at (the “Website”). This privacy policy does not apply to any other website to which this Website is linked and or affiliated.


By accessing and using this Website or any services provided by Simple and True, you consent to the collection and use of Information (defined below) by Simple and True and any use of such Information, in accordance with this Privacy Policy, as amended from time to time, and the Terms and Conditions of Use of this Website. For more information see “Privacy Policy Changes” below.

Information Gathered

Simple and True will be collecting and tracking information about your activities on the Website on an aggregate and or individual basis and will know and keep track of precisely who you are (the “Information”). This is done to process transactions and payments, to keep track of what users may be interested in and to facilitate our marketing and servicing efforts. Simple and True does not share personally identifiable information with third parties. However, Simple and True may use such Information to contact you again either by e-mail or by regular mail or telephone in accordance with the Terms and Conditions of this Website. The information that Simple and True may collect and/or track includes: (1) the home server domain names, e-mail addresses, and type of web browser of visitors to the Website; (2) the e-mail addresses of visitors that communicate with Simple and True via e-mails; (3) information knowingly provided by users in online forms or otherwise, registration forms (i.e. name, address, phone, comments, etc.), and (4) aggregate and user-specific information on which pages visitors access.

Use of Information Gathered

Simple and True uses the Information to analyze what its users like and don’t like about the Website or its services so that it can design better products and services. Information about what you are searching for also helps focus the advertisements, products and services presented to you, in an effort to make them more valuable to you. However, Simple and True will not sell or disclose any personally identifiable Information without your express written consent, unless compelled to do so by law and as described further below. Simple and True may disclose personal information about you when required to do so by law and when it has a good-faith belief that such action is necessary to comply with an appropriate law enforcement investigation, current judicial proceeding or court order. Simple and True may partner with third parties to provide specific services. When the user signs up for these particular services, Simple and True may share names, or other contact information necessary for the third party to provide these services. These third parties are not allowed to use personally identifiable information except for the purpose of providing these services.

Third Party Intermediaries

Simple and True may use an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.

Special Policy With Regards To Information From Children

In accordance with the Federal Children’s Online Privacy Protection Act (COPPA), Simple and True will never knowingly request personally identifiable information from anyone under the age of 13 without parental consent.

E-mail Communications and Opting Out

E-mail is an important communication channel between Simple and True, its users and prospective customers. E-mail sent to Simple and True from within our Website (after you have logged on with your account number and password) is secured with the same Secure Socket Layer (SSL) technology used to transmit private account information. So please remember that any e-mail you send to Simple and True identifying your account should originate from within our Website. Simple and True reserves the right to use your e-mail address to send you important regulatory information or legal notices relating to your account. You may opt out of receiving email regarding products, Services and information from Simple and True at any time by sending an email to [email protected] indicating your desire to not receive any further email communications regarding products, Services and information from Simple and True.


Simple and True places Internet cookies on the hard drive of your computer. Internet cookies save a visitor’s name, password, user-name, screen preferences, the pages of the Website viewed by the visitor and the advertisements, if any, viewed or clicked by the visitor. When the visitor returns to the Website, Simple and True will recognize the visitor by the Internet cookie and customize the visitor’s experience accordingly. In addition, in order to access certain services Simple and True may require that you provide certain additional identifying information. You never have to answer these questions although refusing to do so may limit what services are available to you. This information may include your subscriber name or “screen name,” areas of interest, password used to access such Services, method of payment if required, and, if applicable, your credit card number. If you are comfortable providing the requested information, such Services are available to you that are impossible for us to offer to anonymous users. If you prefer, you may set your computer to refuse cookies. However, you may not be able to take full advantage of the Website if you do so. Simple and True reserves the right to request any additional information necessary to establish and maintain your use of our Services.

Privacy Policy Changes

In an effort to satisfy the needs of our customers Simple and True is constantly evolving and adding new information, products, Services and functionality to this Website. In this effort Simple and True regularly conducts reviews of its privacy and security policies and procedures, particularly when changes are made to this Website. If Simple and True changes this privacy policy those changes will be posted to this privacy policy, the homepage, and other places deemed appropriate by Simple and True so that you will always know what information is gathered, how it may be used and whether it will be disclosed to anyone. Simple and True will use information in accordance with the privacy policy under which the information was collected. If, however, Simple and True is going to use personally identifiable information of a user in a manner materially different from that stated at the time of collection the user will be notified via email. Users will have a choice as to whether or not their information is used in this different manner. However, if users have opted out of all communication with Simple and True, or deleted or deactivated their account, then they will not be contacted, nor will their personal information be used in this new manner. In addition, if any material changes are made to Simple and True’S privacy practices that do not affect user information already stored in a Simple and True database, a notice will be posted prominently on this Website notifying users of such change(s). Even if you are no longer a Simple and True customer, our Privacy Policy will continue to apply to you and your personal information.


Any Information that is collected, tracked or screened by Simple and True is the property of Simple and True, subject to and protected by the Electronic Communications Privacy Act. ANY INFORMATION POSTED, STORED OR OTHERWISE TRANSMITTED TO NON-PUBLIC PORTIONS OF THE WEBSITE WILL BE TREATED AS CONFIDENTIAL AND PROPRIETARY INFORMATION AND WILL NOT BE DISCLOSED TO ANY THIRD PARTY WITHOUT YOUR EXPRESS WRITTEN CONSENT, OR AS OTHERWISE PROVIDED HEREIN. However, under certain circumstances Simple and True may be required to or may choose to provide information about you to third parties without your consent, as permitted by law, including, to respond to a subpoena or court order, judicial process or regulatory authorities, to consumer reporting agencies, in connection with a proposed or actual sale, merger, or transfer of all or a portion of a business or an operating unit, and to protect against fraud. In addition, Simple and True may provide information about you to our service providers to help process your registration or provide services (e.g. PayQuake).

No Liability for Acts of Third Parties

Although Simple and True will use commercially reasonable efforts to safeguard the confidentiality of Information, transmissions made by means of the Internet cannot be made absolutely secure. Simple and True shall have no liability for disclosure or access to Information due to errors in transmission, unauthorized access, or other acts of third parties, as further described in Terms and Conditions.


Simple and True may provide links to other websites or allow other website to link to this Website. Simple and True does not control these other websites, Simple and True is not responsible for them, and Simple and True makes no representations as to their information collection practices. Simple and True encourages you to review and understand the privacy policies on these websites before providing any information to them. Any complaints regarding this Website should be submitted to Simple and True at 1720 hamlin highway, 18436 PA or [email protected]. The fact that Simple and True provides any such links is not an endorsement, authorization, sponsorship, or affiliation with respect to such website, its privacy and or security policies, its owners, or its providers. You agree that under no circumstances will you hold Simple and True liable for any loss or damage caused by use of or reliance on the information collection practices of any other website.


Simple and True has taken commercially reasonable security measures to help protect against the loss, misuse and alteration of the information under its control. All information is stored in a secure operating environment. When sending sensitive information across the Internet – including your username, password, and purchasing information such as credit cards – Simple and True uses encryption software to encrypt all information sent or received so that it cannot be intercepted and used by a foreign party. Once your information is received, it is stored on a secure server, and access to your data is restricted to you and authorized personnel. Simple and True also restricts access to the personal and account information of customers to those employees and third parties who need to know that information in the course of their job responsibilities and as required for Simple and True to provide Services to customers. Any personal information you send us is encrypted by Secure Socket Layers (SSL), which protects information you submit or receive through this Website. In addition, any sensitive personal information that you send to our Website (such as social security number or mother’s maiden name) is held in a secured environment, protected by tools such as firewalls and/or database field encryption. Simple and True uses firewalls to help limit entry by anyone without proper authorization. A firewall is a security mechanism that (1) regulates the data going in and out of a network,(2) it is a commonly used, specialized computer which acts as a shield against data going in or out of a network, and (3) It checks to make sure that communications only occur between approved individuals and that the communication is in the proper protocol.No representation is made, however, regarding the unconditional security of such submissions. Simple and True requires that your browser support SSL, and does not allow information to be stored on your hard drive unless you specifically download it and save it on your computer. For security reasons, access to this site is limited to SSL-capable browsers like Netscape Navigator 6.2 or higher or Microsoft’s Internet Explorer 6.0 or higher. These browsers will activate SSL automatically whenever you sign on to your Simple and True account. Under no circumstances should you use any software, program, application, or any other device to access or log-in to the website, or to automate the process of obtaining, downloading, transferring, or transmitting any content to or from Simple and True’S computer systems, website, or proprietary software.You can tell if you are visiting a secure area within a website by looking at the symbol on the bottom of your browser screen. If you are using Netscape Navigator or Internet Explorer, you will see either a lock or a key. When the symbol appears unbroken or the padlock is in the locked position, your session connection is taking place via a secure server. If you need a strong encryption browser, you can go to the Netscape website or the Microsoft website to download the latest Navigator or Internet Explorer browser. Simple and True does not recommend the use of beta browser versions.

Credit Card Processing

Simple and True has partnered with Stripe for processing online credit card transactions. Stripe, the leading provider of digital trust services, has been processing credit cards securely over the Internet since 2001 and currently provides secure payment services for more than 4,000 online merchants. Stripe’s internet payment gateway supports Secure Socket Layer (SSL) technology with 128-bit encryption. These encryption technologies work with Netscape Navigator (versions 2.0 and above), Microsoft Internet Explorer (version 3.0 and above), and AOL (AOL 3.0 and above). All financial information submitted on Simple and True’S site is encrypted and digitally signed as it travels over the Internet. Using your credit card affords you the added advantage of knowing that, in the event that there is a problem with your purchase, your credit card company will allow you to dispute purchases. Furthermore, in the extremely unlikely event that shopping at Simple and True leads to an unauthorized use of your credit card, most financial institutions either cover all of the resultant charges or limit your liability (refer to the Fair Credit Billing Act or your credit card agreement for further details). Further, to prevent data compromise in the storage server, Stripe stores sensitive transaction information on secure systems that cannot be accessed through the Internet. Simple and True does not process credit card transaction or store credit card information on its servers or on its property. Furthermore, Stripe uses hardware and software firewall technology and additional encryption technology to eliminate all opportunities for intruders to break into a server and compromise information.

Your Password

Your Simple and True username and password are your private entry keys to your Simple and True account. You should never share it with anyone and you should change it periodically. You can change your username, password or other registration information at any time after logging in by clicking My Account. If you forget your password, choose the option Please Email Me My Password, the password will immediately be sent to the email address that you used when you joined.

Logging Off

After you’ve finished accessing your Simple and True account, don’t forget to log off. This prevents someone else from accessing your account if you leave your computer and your session has not automatically shut down.